Stop Looking for Love in All the Wrong Places! I’ve spent years convincing clients that they have to have a niche. Don’t fish for a trout in the ocean when you have access to a trout pond. At some point I get intense and demand that you have a niche. Yes… I’m a Niche Witch!
Having a niche versus working with anyone is the difference between biking to New York or flying on Delta! It doesn’t make sense to delay or make it harder to reach your goal. I know you aren’t crazy!!
Picking a niche allows you to become an expert. It feels good to really know your stuff! It also feels good to a prospective client. It’s much easier to feel confident about your choice. As an expert you have more experience with specific problems related to your speciality. It’s a wonderful win/win!
So why do you resist? It’s partly because people tell you to meet with anyone who will meet with you. You have nothing to lose. They don’t get it! If time is your most valuable resource, please don’t waste it meeting with less than a #7. Prequalify them by staying committed to your Ideal Profiles or your “7-10’s” (see last blog post). This includes a client, referral partner or referral source.
Another reason you resist is due to fear. Something is better than nothing. Well is it really? What I’ve learned is it’s absolutely not worth it. You end up wishing you hadn’t done it. Dissatisfaction is very demotivating and certainly not fulfilling or fun!
The third reason you resist a niche is it may lead to boredom. There are endless ways to keep your work life interesting and stimulating. Learning is endless especially with so many options like podcasts, audio books, blogs, online training…
How do you decide on a niche? I recommend you choose a niche in which you have previous experience and know more people. If you are a financial advisor and used to be an attorney, it makes sense to target law firms and attorneys. You have more connections and if you were well respected where you once worked, they are more likely to hire you as their financial advisor.
A niche can even be based on being a member of a minority group, location, age group, unusual issue or problem, underserved population…
Another example is to identify the new and most urgent needs. During the last recession many people lost their jobs and businesses started hiring independent contractors. At that time, I added working with Employees Transitioning to Self Employment or Entrepreneurship. It was perfect timing as I was ready for something new!
There are several success stories in my book about the benefit of having a niche. Please let me know if you would like a copy. I’d be happy to mail you one.
Take care and Stay cool!
MarGO!
Professional Counselor, Business and Life Coach
Call or Text: 404-218-4559
Email: MargoGeller@Gmail.com
www.MargoGeller.com
