Chapter 4:  Know Your Worth! 

Get paid based on The VALUE you deliver.  HOW do you know what it is?  WHY when you know is it still hard to raise your rates?  The answers are in chapter four!  “The Love Club: A New Approach to Business Networking”

 My main messages are…

  • It’s very common to Under charge for your services
  • Undercharging negatively impacts your self esteem and income
  • Determine what to charge by paying attention to your competition.
  • Not giving in to a lower rate indicates that you really are worth it  
  • With experience and a good reputation people expect you to charge more.  It shows confidence
  • Higher fees weed out people looking for a bargain or do-it-yourselfers who rarely pay for help
  • You avoid conversations about money because it makes you uncomfortable (I can help you!)

Added Value:

You give added value unknowingly.  Being responsive is a big deal.  You may do great work but nobody wants to wait days for a return call or email reply.  They will find someone else and be happy to pay more.  

Having a specialty or niche where you are an expert makes you more valuable.  A micro niche or a sub group in your niche is even more valuable.  

A huge “added value” is continually Showing You Truly Care.  Making money is not your goal.  Helping is.  Send useful articles or books related to someone’s specific situation.   Acknowledge a client’s painful loss or joyous occasion (birthday or business anniversary) by sending a small gift, card or both.  Please include a personal note as it makes someone feel even better.   

If you meet your clients greatest needs they realize the financial cost was a drop in the bucket compared to the results they received.  It feels really good to know you did a good job and got paid what you are worth! 

I could say… Just do it!  Instead I recognize how hard raising your rates can be.  Please let me know if you would like my help.  

Take good care,

MarGO!

Professional Counselor, Business and Life Coach

Call or Text: 404-218-4559

Email: MargoGeller@Gmail.com

www.MargoGeller.com

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