Chapter TWO: The Right Relationships

The Right Relationships make up your Love Club!  Chapter two in  “The Love Club: A New Approach to Business Networking” is about building business relationships with the right people.  They are your most satisfying and productive relationships.  I call them  7-10’s!  On a 1-10 scale, 10 is Ideal!  This chapter covers  Ideal Profiles including Client, Referral Source and Referral Partner.

Your IDEAL CLIENT PROFILE:

Define Your Ideal Client by answering questions like…

  1. Which Clients do I love working with?
  2. Why do I love working with them?
  3. What top skills and talents do I use?
  4. What highest values do we share?
  5. What personality traits do my 7-10’s have in common?

Write your Ideal Client Profile using bullet points.  Then Evaluate your current relationships:   Put a number 1-10 next to each name.  Be careful to give each relationship an honest evaluation.  If it’s not right (under a 7) that’s okay.  Make room for the right ones or those that you “love” working with.  Don’t sabotage your happiness by working with the wrong relationships for you.   

Other members of your Love Club include Referral Sources and Referral Partners.  

From My Book:  Margo’s Ideal Referral Source: 

  • Understands and values what I do and tells others with ease and enthusiasm
  • Wants me to be successful and happy
  • Naturally makes connections and enjoys doing it
  • Has a personal and/or business network that blends well with mine
  • Someone I see or communicate with on a regular basis

My Ideal Referral Partner:

  • Is a complementary and non-competing service provider
  • Understands the benefits for their client and themselves of working with a team of experts.
  • Has an abundance mentality and a generosity of heart and mind 
  • Looks for opportunities to make introductions, knows how to make them appropriately and can easily educate their network about the value of my services. 

When an Ideal Client becomes an Ideal Referral Source that’s called hitting the jackpot!   I’ve had a few of these relationships and will be forever grateful for their help and support.  Don’t expect most people to be a source of referrals, but when it happens be sure to show your appreciation with a thank you card or email and possibly a small gift.   Reciprocate with a referral if it’s appropriate.   Referrals are Gold!

Lead the way by paying it forward.  Be proactive with genuine compliments, testimonials and recommendations especially on LinkedIn and other social media.   I believe what goes around comes around.   Lead with love and build your love club!

Let me know if you would like a copy of my book.  Happy to mail you one. 

MarGO!

Professional Counselor, Business and Life Coach

Call or Text: 404-218-4559

Email: MargoGeller@Gmail.com

www.MargoGeller.com

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